Cattlemen’s Club · Fort Worth
Your Place
in Fort Worth.
A membership campaign for Cattlemen’s Club.
The opportunity
Turn the Club experience into measurable membership growth.
Show the Club
Reach the region
Bring in qualified members
Success measure: new paid members.
The acquisition path
Channel
Social / Reels
Owner
Studio Eleven
Measure
Relevant visits
Acquisition → applicant response, qualification and approval.
Proposed response: within one business day — subject to ownership approval.
Who we’re reaching
- Motive
- Regular Fort Worth visitors seeking a familiar private place.
- Message
- You come to Fort Worth. Make a place here.
- Creative
- Arrival, room, table.
- Action
- Explore membership; share city and visit frequency.
Proposed pilot markets · not member-origin data
Regional reach; applicants qualified by membership fit.
The campaign
The Company You Keep.
“Some places are better shared. Introduce someone who would feel at home here.”
Introduced prospects follow the same application and approval process.
Referral terms & administration
Credit terms, amount and timing await ownership approval; administered by Cattlemen’s. No discount or credit is offered in this demo. Fictional introduction: Jordan Ellis → Avery Morgan.
The membership journey
Membership by Application
Your Place in Fort Worth.
About you
Your interest
Connection
Review
Presentation demo · nothing sent or saved
Approval & membership terms
Cattlemen’s follows up, qualifies applicants, reviews and approves membership, then handles payment and onboarding. Applying does not guarantee acceptance. Benefits, dues, initiation fee and visit policy await ownership approval.
Responsibilities
Studio Eleven
- Acquisition strategy
- Creative
- Organic social
- Paid media
- Analytics & reporting
Cattlemen’s
- Applicant response
- Qualification & approval
- Payment & onboarding
- Referral-credit administration
Developer
- Landing page & application
- Source capture
- Tracking after approval
Assign a named Club responder and response standard before launch.
Launch discussion
Checked = discussed, not approved. Session only.
0 of 7 discussion items marked.
90-day pilot
Build
Decisions · positioning · assets · landing page · source plan
Proposed pilot · subject to approval and launch readiness.
Membership scorecard
Applications
Qualified applicants
Approvals
New paid members
By source · cost / application · cost / new paid member
Explore pilot economics
Media only: creative, development and management excluded. Zero denominator = —. No historical results or live tracking.
Source
Capture first-touch source and introducing member; the Club reconciles qualification, approvals and paid membership.
Proposed measurement responsibilities
Proposed measurement: Studio Eleven reports acquisition; Developer implements approved tracking; Cattlemen’s supplies outcomes. No tracking is installed.
Before launch
Terms agreed. Club team assigned. Assets and pilot budget approved.
Social · 4:5
Show the Club.
Creative production notes
Approved Club photos only. Reel is a still-photo storyboard, not recorded video. Benefit language, film permissions and paid budget require approval. No campaigns are connected.